As an entrepreneur, business owner, or thought leader, hosting events for your business is non-negotiable. There is so much power in live events that not only impact your business but your target audience as well.
Some entrepreneurs excuse for not hosting events are:
- Fear
- Lack of event planning knowledge
- Can’t find a budget friendly venue
- Not knowing where to start
- Not knowing what type of events to host
- Lack of funds
- Doubting that people will attend
Others have no idea that they should be hosting events for their business.
Let’s discuss 5 essential reasons why you must begin hosting events for your business.
1) Events Help You to Stand Out From Your Competitors
Hosting events for your business helps you to stand out from your competitors. There has been a huge surge in the number of small businesses that are launching each day and the numbers will continue to rise. Many may agree that the entrepreneurial space, specifically online, has become oversaturated.
Just because a market or industry is becoming overly saturated doesn’t mean that you shouldn’t launch a new business or that your business is doomed to fail. You have to get strategic and determine ways that will help you to stand out from what everyone else is doing. What makes you unique?
One way to set yourself apart from others is to host events. Create events that are memorable and have a long-lasting impression. Show up and show people that you are the expert that you claim to be. Give them proof with value and impact.
2) Provides a Hands-on Learning Experience
There is only so much that you can teach online. Some things are more effective when they are taught in person. Many online entrepreneurs have gotten comfortable with running a business behind a computer, but your audience wants to see you. They want to see you outside of social media and virtual trainings. They want to interact with you. If they love you online and you are the same genuine person on and offline they will love you even more.
Live events help you to provide higher value in person. It helps you to be able to work one on one or in person with your audience to help them achieve the pressing goals that they have been struggling with for months. Some even years. One of the main reasons entrepreneurs choose to attend events is to become educated in areas that are not their strong points.
3) Increases Branding and Visibility
One of the top goals for entrepreneurs is to be able to grow their business and expand their brand. If people don’t know who you are, where to find you, what you do, and how you can help them, you will struggle to grow your business.
Some entrepreneurs host events once and you never hear from them again. Others aren’t consistent with their events or lack purpose. When hosting events it’s important to leave your attendees with the excitement of what’s next. Leave them wanting more. Creating an experience that’s worth them sharing. This is why it’s important to host signature events. Signature events allow you to become more visible and showcase your brand for what you want it to stand for and be remembered by.
Think of:
- Essence Festival
- Black Enterprise Women of Power Summit
- Black Women in Hollywood
- New York Fashion Week
- SXSW
- Coachella
- Forbes Under 30 Summit
They have all created memorable experiences and when you hear about these events you know what they stand for.
4. Generates Leads to Secure New Clients
Live events are a great marketing tactic for your products and services. Hosting live events allows you to get your target market in a room, provide quality value, give them your best of the best strategies, tools, insights, and resources, and once again leaving them wanting more. If they have built trust in you from your live event and they need further help from you, there is a high chance that they will sign up for your offerings.
Not only does this allow you to produce a valuable live experience, but it also leads to potential new clients.
5. Increases Your Profits
Some may argue that they don’t host events because it’s more money online. This isn’t necessarily true. In order to make money from events, you have to know how to create a successful and profitable event. A few key components to creating an event that makes you money and is impactful are:
- Event Marketing Plan
- Event Profit Plan
- Purposeful and Needed Event
- High Quality Content and Value
- Clear Purpose and Intent
You can honestly make money from free events. It’s all in the strategy and purpose.
Jumpstart your planning by downloading The Ultimate Swipe File to Plan, Profit, and Promote Your Live Event.
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